Grassland Ventures

2020 - Present

Grassland Ventures

2020 - Present

Grassland Ventures

2020 - Present

Person visiting Grassland Ventures' website on an iPhone
Grassland Ventures logo
Grassland Ventures logo
Grassland Ventures team members at retreat
Grassland Ventures team members at retreat
Grassland Ventures team members at retreat

Grassland Ventures is a software development company that partners with both startups and mature companies to build custom and modern technology products.

Landing page of Grassland Ventures website
Landing page of Grassland Ventures website
Landing page of Grassland Ventures website

The looptail “G” is used as an alternate mark for the brand. It is inspired by the typographically varied version of the letter g. It is created with a circle and rectangle to make up its upper and lower half respectfully to represent both creative and logical work.

Alternate logo
Beausite classic font sample

Grassland Ventures uses Beausite Classic, a neogrotesque typeface designed by Yassin Baggar at Fatype.

All text within the brand is set in the medium weight of Beausite Classic.

Beausite Classic font sample
Beausite Classic font sample

Black

HEX
RGB
CMYK
PMS

#000000

0/0/0

0/0/0/100

000 C

White

HEX
RGB
CMYK
PMS

#FFFFFF

255/255/255

0/0/0/0

Bright White

Green

HEX
RGB
CMYK
PMS

#01964D

1/150/77

99/0/49/41

347 C

Yellow

HEX
RGB
CMYK
PMS

#EFBB04

239/187/4

0/22/98/6

123 C

Red

HEX
RGB
CMYK
PMS

#EC431E

236/67/30

2/89/100/0

2028

Blue

HEX
RGB
CMYK
PMS

#007FE2

0/127/226

100/44/0/11

2727 C

Social Media icon

In smaller settings such as social profiles and favicons, the Looptail icon is used.

Person visiting Grassland Ventures Instagram page
Person visiting Grassland Ventures Instagram page
Person visiting Grassland Ventures Instagram page
Kevin and Lindsey in office
Kevin and Lindsey in office
Kevin and Lindsey in office
Business cards arranged on table
Business cards arranged on table
Business cards arranged on table
Grassland Ventures t-shirt
Grassland Ventures t-shirt
Grassland Ventures t-shirt
Grassland Ventures tote bag
Grassland Ventures tote bag
Grassland Ventures tote bag
Poster on display in public space
Poster on display in public space
Poster on display in public space
Conor at his desk
Conor at his desk
Conor at his desk